ECU’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.
Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.
Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.
Course Learning Outcomes
Employment opportunities
This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Possible future job titles
Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager.
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
ประมาณ กุมภาพันธ์ 2025
Edith Cowan University (ECU)
Joondalup Campus,
270 Joondalup Drive,
JOONDALUP,
Western Australia,
6027, PERTH, Australia
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
ประมาณ กุมภาพันธ์ 2025
All applicants must meet the academic admission requirements for this course.
Minimum requirements for secondary school results can change, depending on the country where you completed secondary study.
English competency requirements
IELTS Academic: An overall band minimum score of 6.0, with no individual band less than 6.0. (Results are typically valid for only 2 years.); TOEFL Paper-Based Test (PBT): Minimum score of 70, with no individual score less than 17. (Results are typically valid for only 2 years.); Pearson Test of English (PTE) Academic: 52, with no scores less than 50. (Results are typically valid for only two years.)
กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง
ECU เป็นมหาวิทยาลัยของรัฐบาลอันดับหนึ่งในด้านประสบการณ์ระดับปริญญาตรีโดยรวมจากการให้คะแนนโดยนักศึกษาของ ECU เป็นปีที่สามติดต่อกัน (QILT 2023)