With a Graduate Diploma of Public Relations, you will study key research methods and learn about the social, cultural and ethical implications of public relations activity. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is significant power and responsibility in the hands of public relations professionals. You will develop an understanding of the role of public relations in contemporary society and learn how to design and implement public relations campaigns, reach global audiences, and manage stakeholder expectations while dealing with anticipated or unexpected events.
The course exposes you to the theories and models at work behind major campaigns and allows you to critically analyse existing campaigns. From media release writing to effective marketing communication, you will develop the skills to tackle the everyday challenges in this growing field.
On completion of the course, you may choose to continue your studies by seeking credit towards Deakin's Master of Communication.
To qualify for the award of Graduate Diploma of Public Relations, students must successfully complete 6 credit points from the units listed below and 2 credit points of electives.
Electives may be chosen from the remaining units below or from any other postgraduate course in the School of Communication and Creative Arts; students who intend to move from the diploma into the Master of Communication are strongly advised to take
Communication Concepts ACX701
for their two elective credit points.
Students must also complete:
AAI018 Academic Integrity (0-credit-point compulsory unit)
Graduate outcomes
Career outcomes
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
Professional recognition
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
8 กรกฎาคม 2024
Minimum course admission criteria - Bachelor’s degree or higher OR two years relevant work experience OR evidence of academic capability judged to be equivalent
IELTS: Overall 6.5 No band lower than 6
TOEFL IBT: 79 Writing 21; TOEFL PBT: 577 Writing 4.5
C1 PROFICIENCY and C2 PROFICIENCY: 176 No band less than 169
PTE: 58 No less than 50 in each skill
OET: Overall C+
DUELI EAP PROGRAM: EAP 4 (60%)
กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง
Deakin เป็นมหาวิทยาลัยสมัยใหม่อันมีพลวัตพร้อมด้วยหลักสูตรปริญญาระดับโลก, อนาคตการงานที่ดีเยี่ยมและประสบการณ์การเรียนในมหาวิทยาลัยที่นักศึกษาพึงพอใจ