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In this program, students differentiate themselves by taking their marketing skills to the next level. They are immersed in digital technologies (such as artificial intelligence for marketing automation), data analytics, international marketing, and gain a deep understanding of the psychology of consumer behaviour and experience design. By applying this learning, students contribute to real business strategies.

Prepare to enter an exciting career where you can help develop business strategy and design customer experiences. You will have the opportunity to participate in marketing simulations, events and inter-collegiate competitions (local, provincial, and national). You will also have the opportunity to grow your professional network and gain valuable industry experience in preparation for launching an exciting marketing career.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Co-op or field placement
  • Business strategy
  • Data analytics
  • International marketing
  • Digital marketing (i.e. website design, social media)
  • Design literacy
  • Brand communications
  • Advertising campaign management
  • Relationship-based selling

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

Career Options

WHAT YOU COULD BE:

  • Digital marketing analyst/specialist/coordinator/manager
  • Marketing analytics specialist/coordinator
  • Social media analyst/coordinator/manager
  • Marketing analyst/coordinator/manager
  • Corporate account manager
  • Campaign manager
  • Business development manager
  • Marketing research manager
  • Brand analyst/manager
  • Content creation manager
  • Community manager

Co-operative education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

คอร์สนี้อยู่ในคณะอะไร ?

School of Business, IT and Management (BITM)

ตัวเลือกคอร์ส

เต็มเวลา (6 ภาคศึกษา)

ค่าเรียน
CAD$13,852.00 (฿ 364,718) ต่อปี
เริ่มเรียน

10 มกราคม 2022

สถานที่

Durham College

Oshawa campus,

2000 Simcoe Street North,

OSHAWA,

Ontario (ON),

L1G 0C5, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนนานาชาติ

Students must have the equivalent of an: Ontario Secondary School Diploma (OSSD); Grade 12 English (C or U); Grade 11 mathematics (C, M or U).

English language requirements:

  • Academic IELTS: 6.0, no band score less than 5.5
  • IBT TOEFL: 80, with minimum section scores of 20
  • PTE Academic: 53 minimum overall, no section below 49 L,W,S,R
  • CAEL: Overall scores of 60 with no section below 60
  • DET 105

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