ฉันจะได้เรียนเกี่ยวกับ

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

  • advertising
  • retail
  • services
  • information technology
  • telecommunications
  • manufacturing

You may find positions such as:

  • assistant brand manager
  • brand manager
  • brand strategist
  • brand marketing manager
  • key account manager

SUCCESS FACTORS:

This program is well suited for students who:

  • Enjoy working in a multi-disciplinary team.
  • Are creative, innovative and solution-oriented.
  • Possess strong interpersonal skills and are adaptable.
  • Are adept at strategic thinking, leadership and decision making.
  • Thrive in a fast-paced, competitive and dynamic environment.
  • Are highly disciplined and proficient time-managers.
  • Work well under pressure.

คอร์สนี้อยู่ในคณะอะไร ?

School of Media and Design

ตัวเลือกคอร์ส

เต็มเวลา (1 ปี)

ค่าเรียน
Spring 2021: Semester 1: CAN $7,629.38; Semester 2: CAN $7,587.38; Estimated Program Total fees: CAN $15,216.76; Fall 2021, winter 2022: Semester 1: CAN $7,562.90; Semester 2: CAN $7,520.90; Estimated Program Total fees: CAN $15,083.80
เริ่มเรียน

10 มกราคม 2022, 9 พฤษภาคม 2022

สถานที่

Algonquin College

Woodroffe Campus,

1385 Woodroffe Avenue,

OTTAWA,

Ontario (ON),

K2G 1V8, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Students need to submit University Degree and transcripts. English Language Proficiency Requirements: Academic IELTS: Overall 6.5 (no band lower than 6.0); TOEFL iBT - Total 88 (no score below 22); Cambridge English – 176; Pearson (PTE) - Overall 60; MELAB - Overall 85 Minimum of 80 AND Speaking 3Al; gonquin’s EAP - International EAP: Level 8 with a grade of B Canadian EAP: Level 3 with a grade of B.

สำหรับนักเรียนนานาชาติ

Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.
Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.

English Language Proficiency Requirements:

IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Deadline: Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration.

ชอบมหาวิทยาลัยนี้

ติดต่อHotcourse