College Graduate Certificate in Brand Management

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The two-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Industry professionals share their insights and experience to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, enabling you to build and maintain a company`s most valuable asset-brand equity.

Analyze how a brand is perceived in the marketplace and discover meaningful insights that influence the development of brand strategies and plans. Identify the right combination of brand attributes to reflect and deliver the experience that the consumer expects from the brand. Learn how to develop commercial plans, in order to maximize sales. Develop the brand story to connect with consumers, selecting the appropriate brand channels while building brand equity through the management of strategic promotional campaigns. Measure success using brand equity tracking tools. Remain on the forefront of industry trends, by applying innovative and creative thinking skills in all areas of brand development and management.

The program has a strong focus on leadership, teamwork, and strategic thinking skills, to prepare you to contribute effectively in Canadian workplaces. Engage in a variety of learning opportunities, including case studies, workshops, individual and group work. The program culminates with an opportunity to be part of a brand consulting team. In this full-semester applied project, you design a brand framework and develop the action plan to respond to a Canadian industry partner`s brand challenges and opportunities.

Employment opportunities in brand management continue to grow both nationally and internationally. Upon graduation, you may find employment in the private, public and non-profit sectors in the industry, brand consulting or other brand agencies, or with organizations that have a marketing, communications, media, promotions or sales department. These opportunities include:

  • retail
  • services
  • information technology
  • manufacturing
  • advertising
  • market research
  • promotion
  • digital marketing

Graduates of this program may also start their own brand consulting agency or their own business.

SUCCESS FACTORS

This program is well-suited for students who:

  • Enjoy working in a multi-disciplinary team.
  • Are creative, innovative and solution-oriented.
  • Possess strong interpersonal skills and are adaptable.
  • Possess strong ability to create and maintain professional relationships.
  • Are adept at strategic thinking, leadership and decision making.
  • Thrive in a fast-paced, competitive and dynamic environment.

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School of Media and Design

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เต็มเวลา (2 ปี)

ค่าเรียน
CAD$15,531.00 (฿ 414,813) ต่อปี
เริ่มเรียน

7 กันยายน 2024

สถานที่

Algonquin College

Woodroffe Campus,

1385 Woodroffe Avenue,

OTTAWA,

Ontario (ON),

K2G 1V8, Canada

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สำหรับนักเรียนนานาชาติ

  • Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.
  • Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.
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