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Having a professional and well-managed online presence has become an absolute necessity for a business to thrive in today’s economy.

Trebas Institute’s Digital Marketing and Social Media program provides students with the necessary skills and experience to become specialists in developing and executing digital marketing strategies.

This newly-created program provides an in-depth understanding of topics such as online advertising and publicity, search engine optimization (SEO), analytics and data-driven decision-making, content development as well as social media strategy and management.

Students will learn how to analyze their clients’ digital marketing needs, provide auditing services to make necessary improvements and design and execute expertly-crafted marketing plans.

They will also be exposed to a number of different types of clients (e.g., businesses, charitable organizations, government agencies, influencers, celebrities, etc.) in order to increase their versatility and chances of success in the job market.

Skills and Competencies:

The following is a list of some of the skills students will develop during the course of the program:

  • Effectively identify clients’ needs and develop the appropriate strategy/marketing plan
  • Develop an online public relations campaign with particular emphasis on using various social media platforms
  • Manage a client’s social media platforms to increase engagement and stimulate business
  • Develop a content strategy and use digital advertising tools to promote this
  • Update a client’s website and social media pages when there is a change in branding or new product or service launch
  • Understand and interpret digital metrics
  • Plan, execute, and analyze the results of digital advertising campaigns (using all of the essential platforms such as Google Ads and Facebook for Business)
  • Identify new online business opportunities

Career Outlook:

Our graduates have gone onto pursue successful careers as:

  • Digital advertising specialist
  • Digital publicist
  • Digital strategy consultant
  • Marketing coordinator
  • Marketing director
  • Media coordinator
  • Online public relations officer
  • Social media consultant
  • Social media consultant
  • Social media manager

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Trebas Institute

ตัวเลือกคอร์ส

เต็มเวลา (8 เดือน)

ค่าเรียน
CAD$9,200.00 (฿ 242,872) ต่อปี
เริ่มเรียน

มกราคม 2022

สถานที่

Trebas Institute

550 Sherbrooke Street West, Suite #600,

Montreal,

Quebec (QC),

H3A 1B9, Canada

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สำหรับนักเรียนนานาชาติ

Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies:

The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;

The person is covered by an agreement entered into between the college and an employer or by a government program of studies;

The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or

The person holds a Diploma of Vocational Studies (DVS/DEP).

English language requirement:

  • International English Language Testing System (IELTS): 5.5
  • Test of English as a Foreign Language (TOEFL) IBT: 55
  • Cambridge English Language Assessment: 162
  • Canadian Academic English Language (CAEL): 40
  • PTE Academic: 42
  • Duolingo: 85
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