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This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Competitive edge

We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field. Graduates are invited to participate in the "Career Development Series" – comprehensive career preparation workshops that offer networking opportunities as well as resume and portfolio development specific to the advertising and marketing communications industry.

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!

Here are some jobs you might find:

  • Account Coordinator
  • Media Planner/Buyer
  • Marketing Coordinator
  • Media Sales Professional
  • Production Designer
  • Advertising Coordinator
  • Communications Specialist

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.

คอร์สนี้อยู่ในคณะอะไร ?

Pilon School of Business

ตัวเลือกคอร์ส

เต็มเวลา (2 ปี)

ค่าเรียน
CAD$17,044.00 (฿ 448,763) ต่อปี
The fees shown here are for the 2021-2022 academic year, and are subject to change.
เริ่มเรียน

4 มกราคม 2022

สถานที่

Hazel McCallion Campus

4180 Duke of York Blvd,

MISSISSAUGA,

Ontario (ON),

L5B 0G5, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนนานาชาติ

Applicants must hold Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
  • Minimum 65% overall average; or

English-language proficiency testing:

TOEFL (Test of English as a Foreign Language): 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based

IELTS (International English Language Testing System) Academic Module: 6 – Overall Band Score with no Band below 5.5

PTE A (Pearson Test of English Academic): 58 - Overall Minimum Score (49L,W,S,R)

FCE (Cambridge English First): 174 - Cambridge English Scale or FCE B

CAE (Cambridge English: Advanced): 180 - Cambridge English Scale or CAE C

CPE (Cambridge English Proficiency): 200 - Cambridge English Scale or CPE C

Sheridan EAP (English for Academic Purposes): 70%

Sheridan EPA (English Proficiency Assessment): 4.0 – Listening Band, 4.0 – Reading Combined Band, CLB 7 – Writing

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