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This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op. Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards. 

This program is also offered as a joint diploma/B.A. program with York University.

Skills

Throughout this program you will develop the following skills:

  • Copywriting
  • Creative thinking
  • Content creation
  • Interpersonal skills

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • Advertising copywriter
  • Social media curators
  • Digital content manager
  • Digital community manager
  • Account executive
  • Strategic planners
  • Media buyers
  • Media planners
  • Marketing communications co-ordinator

คอร์สนี้อยู่ในคณะอะไร ?

Seneca Business

ตัวเลือกคอร์ส

เต็มเวลา (4 SEMESTERS (2 YEARS))

ค่าเรียน
CAD$15,164.00 (฿ 400,317) ต่อปี
Books and Supply Costs: CAN $2,050
เริ่มเรียน

10 มกราคม 2022

สถานที่

Seneca@York Campus

70 The Pond Road,

TORONTO,

Ontario (ON),

M3J 3M6, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนนานาชาติ

Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant

English: Grade 12 C or U, or equivalent course

English Requirements

CAEL CE and CAEL online: Minimum 60; Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE): Minimum 169 with no skill below 162; Duolingo: Minimum score 105 to 110; IELTS Academic: Minimum 6.0 with no skill below 5.5; PTE Academic: Minimum score 58; TOEFL iBT (including MyBest TOEFL): Minimum 80 with no skill below 20; TOEFL Revised Paper Delivered: No skill below 20.

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