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Program Requirements

This program is designed to provide the fundamentals of digital media, digital analytics and data science technology so as to prepare students for careers in the increasingly important and in-demand fields of digital analytics, business intelligence and data analytics. The program objective is to use data to improve digital media, predict future trends, transform customer experiences, improve productivity, and guide business decision making. As such, students will be uniquely equipped with the deep analytical skills integral to business today.

Corequisite Course (3 credits)

CMS2500 Mathematics for Management (3 credits)

Required Courses (30 credits)

CCS2505 Programming for Data Science (3 credits)
CMIS 530 Digital Analytics and Targeting (3 credits)
CMIS 543 Digital Customer Experience (3 credits)
CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)
CMIS 545 Cloud Computing Architecture (3 credits)
CMIS 549 Digital Media and Search Engine Optimization (3 credits)
CMIS 550 Fundamentals of Big Data (3 credits)
CMS2505 Quantitative Analysis Tools in Decision Making (3 credits)
CMS2527 Business Intelligence and Analytics (3 credits)
CMS2529 Introduction to Data Analytics (3 credits)

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School of Continuing Studies

ตัวเลือกคอร์ส

เต็มเวลา (30 ชั่วโมงเรียน)

ค่าเรียน
CAN $2,450.01 per 3-credit course
เริ่มเรียน

ประมาณ มกราคม, กันยายน 2022

สถานที่

McGill University

Downtown Campus,

845 Sherbrooke Street West,

MONTREAL,

Quebec (QC),

H3A 0G4, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have earned an accredited or recognized university degree (equivalent to a McGill undergraduate degree, Bachelor’s) which would serve as a basis of admission to a graduate degree program at a recognized research-intensive university in the same country. The university degree must have been completed with a minimum standing of 3.0/4.0 or the equivalent, according to grading scale on the transcript. Other English Language Requirements: 567 PBT (paper based test); MELAB (Michigan English Language Assessment Battery): a mark of 85% or higher; University of Cambridge ESOL Certificate in Advanced English (CAE): a grade of “B” (Good) or higher; University of Cambridge ESOL Certificate of Proficiency in English (CPE): a grade of “C” (Pass) or higher; Edexcel London Test of English – Level 4 – with an overall grade of at least “Merit Pass”; Edexcel London Test of English – Level 5 – with an overall grade of at least “Pass”; McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for Professional Communication: Certificate of Proficiency awarded.

สำหรับนักเรียนนานาชาติ

Applicants must hold a Bachelor’s degree completed from an approved university with a minimum CGPA of 3.0/4.0 or 3.2/4.0 in the last two years of full-time academic studies.

English Language Scores:

TOEFL (Test of English as a Foreign Language) – Minimum acceptable scores: iBT (Internet-based test): 90 overall (a minimum individual component score of 21 in each of the four components, i.e., reading, writing, listening, and speaking).

IELTS (International English Language Testing System) Academic Versions: A band score of 6.5 or better; individual component scores must be 6.0 or better. Regular Academic and UKVI Academic versions are both accepted.

MELAB (Michigan English Language Assessment Battery): a minimum mark of 85%.

McGill SCS TELP (McGill SCS Test of English Language Proficiency): a Category A result.

McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for Professional Communication: Certificate of Proficiency awarded.

University of Cambridge: Cambridge C1 Advanced. Certificate awarded with a grade of “B” or higher (formerly Certificate in Advanced English (CAE)).

University of Cambridge: Cambridge C2 Proficiency. Certificate awarded with a grade of “C” or higher (formerly Certificate in Proficiency English (CPE)).

Pearson Test of English - Academic: Overall score of 65 or better; individual component scores of 60 or better.

Canadian Academic English Language Assessment (CAEL): Overall band score of 70 or better; individual component scores of 60 or better. Both paper (CAEL-Paper edition) and the computer (CAEL-CE) tests are accepted. Application Deadlines: For fall: March 1; for winter: July 1 and for spring/summer: November 1.

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