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Program Requirements

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

Required Courses (24 credits)

CPRL 510 Fundamentals of Public Relations (3 credits)
CPRL 520 Applied Public Relations Communication (3 credits)
CPRL 530 Internal Stakeholder Communication (3 credits)
CPRL 531 Media Context and Applications (3 credits)
CPRL 533 Communications in the Corporate Sector (3 credits)
CPRL 535 Public Opinion and Public Policy (3 credits)
CPRL 540 Communication Planning (3 credits)
CPRL 541 Ethics in Public Relations (3 credits)

Complementary Courses (6 credits)
6 credits from:

CGM2510 Project Management: Tools and Techniques (3 credits)
CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)
CPRL 515 Fund-raising and Philanthropy (3 credits)
CPRL 532 Public Relations Event Management (3 credits)

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School of Continuing Studies

ตัวเลือกคอร์ส

เต็มเวลา (30 ชั่วโมงเรียน)

ค่าเรียน
CAN $2,450.01 per 3-credit course
เริ่มเรียน

ประมาณ มกราคม, กันยายน 2022

สถานที่

McGill University

Downtown Campus,

845 Sherbrooke Street West,

MONTREAL,

Quebec (QC),

H3A 0G4, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have earned an accredited or recognized university degree (equivalent to a McGill undergraduate degree, Bachelor’s) which would serve as a basis of admission to a graduate degree program at a recognized research-intensive university in the same country. The university degree must have been completed with a minimum standing of 3.0/4.0 or the equivalent, according to grading scale on the transcript. Other English Language Requirements: 567 PBT (paper based test); MELAB (Michigan English Language Assessment Battery): a mark of 85% or higher; University of Cambridge ESOL Certificate in Advanced English (CAE): a grade of “B” (Good) or higher; University of Cambridge ESOL Certificate of Proficiency in English (CPE): a grade of “C” (Pass) or higher; Edexcel London Test of English – Level 4 – with an overall grade of at least “Merit Pass”; Edexcel London Test of English – Level 5 – with an overall grade of at least “Pass”; McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for Professional Communication: Certificate of Proficiency awarded.

สำหรับนักเรียนนานาชาติ

Applicants must hold an Bachelor’s degree from an approved university with a minimum CGPA of 3.0/4.0 or 3.2/4.0 in the last two years of full-time academic studies.

English Language Scores:

TOEFL (Test of English as a Foreign Language) – Minimum acceptable scores: iBT (Internet-based test): 90 overall (a minimum individual component score of 21 in each of the four components, i.e., reading, writing, listening, and speaking).

IELTS (International English Language Testing System) Academic Versions: A band score of 6.5 or better; individual component scores must be 6.0 or better. Regular Academic and UKVI Academic versions are both accepted.

MELAB (Michigan English Language Assessment Battery): a minimum mark of 85%.

McGill SCS TELP (McGill SCS Test of English Language Proficiency): a Category A result.

McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for Professional Communication: Certificate of Proficiency awarded.

University of Cambridge: Cambridge C1 Advanced. Certificate awarded with a grade of “B” or higher (formerly Certificate in Advanced English (CAE)).

University of Cambridge: Cambridge C2 Proficiency. Certificate awarded with a grade of “C” or higher (formerly Certificate in Proficiency English (CPE)).

Pearson Test of English - Academic: Overall score of 65 or better; individual component scores of 60 or better.

Canadian Academic English Language Assessment (CAEL): Overall band score of 70 or better; individual component scores of 60 or better. Both paper (CAEL-Paper edition) and the computer (CAEL-CE) tests are accepted. Application Deadlines: For fall: March 1; for winter: July 1 and for spring/summer: November 1.

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