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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

  • Creative strategy: to ensure advertising meets clients' business objectives
  • Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
  • Brand engagement: to create strong connections with consumers
  • Entrepreneurship: to foster key business skills that encourage innovation and risk-taking
  • Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry

In this program, you:

  • Gain an understanding of the digital creation process from a creative director's point of view
  • Learn how to craft a creative digital strategy that delivers results
  • Develop a strong portfolio and case studies for prospective employers
  • Enhance presentation skills to help sell ideas
  • Understand the impact of technology on creative development
  • Foster digital storytelling skills to bring brands to life online
  • Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
  • Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Program Highlights

This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.

You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.

Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.

The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.

At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

  • Digital art director
  • Digital designer
  • Digital writer
  • Information architect
  • Digital strategist
  • Content strategist

คอร์สนี้อยู่ในคณะอะไร ?

School of Communications, Media, Arts and Design

ตัวเลือกคอร์ส

เต็มเวลา (1 ปี)

ค่าเรียน
CAD$15,385.50 (฿ 406,164) ต่อปี
Ancillary Fees - CAN $1,619.24

นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง

เริ่มเรียน

10 มกราคม 2022, 6 กันยายน 2022

สถานที่

Centennial College

Ashtonbee Campus,

75 Ashtonbee Road,

SCARBOROUGH,

Ontario (ON),

M1L 4C9, Canada

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Students must have a university degree or three-year college diploma. For some graduate certificate or fast-track programs, we will consider applicants who have a partial degree (minimum two years) or a two-year college diploma and who have a minimum of two years of work experience related to the program of study. English Language Requirements: TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22); IELTS (Academic) score of 6.5+ (with no single test score below 6.0); CAEL with an overall band score of 70; writing score 60, or MELAB score of 82, or Pearson Test of English (Academic) score of 60 plus, or ITEP (International Test of English Proficiency) score of 4.1 plus.

สำหรับนักเรียนนานาชาติ

Academic Requirements

  • Degree or a three-year college diploma in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education and have relevant work experience

English Language Requirements

  • Minimum TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22)
  • IELTS - 6.5 with no band score less than 6.0
  • CAEL with an overall band score of 70; writing score 60, or
  • MELAB score of 82, or
  • Pearson Test of English (Academic) score of 60 plus, or
  • ITEP ( International Test of English Proficiency) score of 4.1 plus

กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง

ชอบมหาวิทยาลัยนี้

ข้อมูลน่าสนใจ Centennial College

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