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With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.

This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Seneca is delivering this program in an online format in September 2020.

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Skills

Throughout this program you will develop the following skills:

  • Problem-solving
  • Collaborating
  • Building Relationships
  • Leadership skills

Your Career

When you graduate from this program, these are the types of employers waiting for you:

  • Advertising agencies
  • Charitable organizations
  • Corporate marketing departments
  • Entertainment firms
  • Experiential and event marketing firms
  • Festival organizations
  • Industry associations
  • Municipal governments
  • Sports firms
  • Trade show management firms

Industry entry-level positions may include:

  • Account co-ordinator
  • Brand activation co-ordinator
  • Brand ambassador
  • Event marketing co-ordinator
  • Marketing co-ordinator
  • Social media and digital marketing co-ordinator
  • Sponsorship and experiential marketing co-ordinator

คอร์สนี้อยู่ในคณะอะไร ?

Seneca Business

ตัวเลือกคอร์ส

เต็มเวลา (2 SEMESTERS (8 MONTHS))

ค่าเรียน
Tuition: CAN $15,164 for the entire course; Books and Supply Costs: CAN $595
เริ่มเรียน

10 มกราคม 2022

สถานที่

Seneca@York Campus

70 The Pond Road,

TORONTO,

Ontario (ON),

M3J 3M6, Canada

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สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have University degree transcripts for all years. Other English language requirements: A minimum TOEFL score of 580 (paper based); PTE Academic (Pearson Test of English) score of 60.

สำหรับนักเรียนนานาชาติ

Ontario University or college degree or college diploma or equivalent

Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resume and references must be provided.

English Requirements

CAEL CE and CAEL online: Minimum 70 (Writing no less than 60); Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE): Minimum 176 with no skill below 169; Duolingo: Minimum score 125 to 130; IELTS Academic: Minimum 6.5 with no skill below 6.0; PTE Academic: Minimum score 60; TOEFL iBT (including MyBest TOEFL): Minimum 88 with no skill below 22; TOEFL Revised Paper Delivered: No skill below 22.

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