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OVERVIEW

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness, and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

WHY SHOULD I STUDY MARKETING AT XJTLU?

  • International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile
  • We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations
  • We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

ACCREDITATION

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business), a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation and IBSS is the youngest school ever to have achieved it.

CAREERS

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts, and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

AWARDING INSTITUTION

University of Liverpool, UK and Xi’an Jiaotong-Liverpool University, China

คอร์สนี้อยู่ในคณะอะไร ?

International Business School Suzhou

ตัวเลือกคอร์ส

เต็มเวลา (3 OR 4 YEARS) - ประเทศที่คุณจะได้เรียน

ค่าเรียน
¥88,000.00 (391,530 ฿) ต่อปี
All international students who accept their offer by 1 May 2020 will automatically qualify for a RMB 8,000 early bird discount
เริ่มเรียน

1 กันยายน 2020

สถานที่

Xi'an Jiaotong-Liverpool University

111 Ren Ai Road, Suzhou Dushu Lake Science and Education Innovation District,

Suzhou Industrial Park,

SUZHOU,

Jiangsu,

215123, China

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สำหรับนักเรียนไทย

Applications from high quality candidates in all subject areas, with appropriate high school or equivalent qualifications.

สำหรับนักเรียนนานาชาติ

Students have the following requirements are

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in relevant subjects.

Entry into Year Two

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two.

A-level: BBB

IB: 30 points

SAT: high school diploma with a GPA of 3.0, plus three SAT subject tests of at least 600 in each subject, if you took the SAT before March 2016.

AP: high school diploma with a GPA of 3.0, plus three AP subjects at Grade 4 or above.

English Language Requirements

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If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

  • IELTS: 5.0
  • TOEFL: 62 (iBT)

Year Two entry

  • IELTS 6.5
  • TOEFL: 90 (iBT)

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กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง

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