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Your door to the business world

You will head international marketing and advertizing campaigns and work with partners, colleagues and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

MBA in Marketing

  • An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Career Relevance

As a marketing expert, you can analyse brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.

ตัวเลือกคอร์ส

ออนไลน์/การศึกษาทางไกล (18 MONTHS. DIFFERENT TIME MODELS POSSIBLE)

ค่าเรียน
Starting from 439 euros per month
เริ่มเรียน

To suit the client/individual

ข้อกำหนดในการสมัคร

สำหรับนักเรียนไทย

Applicants must have completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution; Degree certification of at least “Befriedigend” (lower second equivalent); Proof of minimum one year of relevant work experience before and two years by the end of the study programme. Proof of English skills: TOEFL (min. 80 points) or IELTS (min. Level 6) or Duolingo English test (min. 105 points) or Cambridge Certificate (min. B grade overall) or Equivalent proof.

สำหรับนักเรียนนานาชาติ

  • Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution
  • Degree certification of at least “Befriedigend” [lower second equivalent]
  • Proof of min. two years of relevant work experience
  • Proof of English skills:
    • TOEFL (minimum 80 points) or
    • IELTS (minimum Level 6) or
    • Duolingo English test (minimum 51%) or
    • Cambridge Certificate (minimum B grade overall) or
    • Equivalent proof
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