MSc in Marketing

Trinity College Dublin, the University of Dublin

Course Description

This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This programme focuses on marketing strategy, branding, advertising, consumer behaviour and the digital marketing communication skills required for graduates to excel in their choice of specialised marketing career.

Modules*

• Marketing Management
• Innovation & Digital Technology
• Consumer Behaviour
• Data Analytics & Market Research
• Brand Management
• Digital Marketing Communication
• Marketing & Society
• Advertising Management
• Research Methods
• Entrepreneurship

Electives: Sales Management, Digital Business Models, E-commerce