ฉันจะได้เรียนเกี่ยวกับ

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business. The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual or group projects, also commissioned by companies and business organizations and seminars.

Learning objectives

The Master helps students to acquire the knowledge and competencies required to analyze the international markets and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A mix of different competencies will enhance the quality of the learning environment and allow students to share different perspectives of the marketing field.

The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. Students must learn to continuously adequate themselves to various and dynamic business contexts

Career Opportunities

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Other opportunities include: Market research centers and institutes or marketing offices of multinationals as well as smaller companies, as junior market analysts, junior marketing managers, junior product and brand managers, junior export and sales managers etc.

คอร์สนี้อยู่ในคณะอะไร ?

Faculty of Economics

ตัวเลือกคอร์ส

เต็มเวลา (1 ปี)

ค่าเรียน
€12,000.00 (฿ 455,927) ต่อปี
เริ่มเรียน

ประมาณ กันยายน 2022

สถานที่

Universita Cattolica del Sacro Cuore

Largo A. Gemelli, 1,

MILAN,

Lombardy,

20123, Italy

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have completion of an undergraduate degree, obtained after a minimum of 3 years of study (180 ECTS). Program specific entry requirements: Applicants may have various backgrounds with a preference for students from Business Administration, Economics or Engineering studies. English Language Requirements: TOEFL iBT overall score of at least 80,or an Academic IELTS overall score of at least 6.0, or Successfully completed a degree program taught in the English language.

สำหรับนักเรียนนานาชาติ

General entry requirements:

  • Completion of at least an undergraduate degree, obtained after a minimum of 3 years of study (180 ECTS)
  • The undergraduate degree must be obtained before the start of the program
  • Università Cattolica will evaluate candidates’ academic and personal background and decide if they meet the specific conditions for admission to the chosen graduate program

Program-specific entry requirements:

  • Applicants are required to have a Bachelor’s degree in Economics or a Bachelor’s degree and/or Master of Science in Psychology;
  • Candidates with a different educational background can be admitted to MIMM after being evaluated by the program's Scientific Committee
  • Prerequisite for access to the program is a good knowledge of the English language (see below) and a basic level of the Italian language

Language proficiency

Applicants whose first language is not English will need to have either:

  • TOEFL iBT overall score of at least 80, or
  • Academic IELTS overall score of at least 6.0, or
  • Successfully completed a degree program taught in the English language
ชอบมหาวิทยาลัยนี้

ติดต่อHotcourse