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The Master in Luxury Goods Management (EMLUX) is aimed at those students who wish to carry out their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unfold the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our approach is cross-functional as we believe that today’s and tomorrow’s managers are required not only to be specialized in their own field of expertise, but need to be aware of all the connections among different areas.

Career Opportunities

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to understand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions. Participants will therefore be exposed to the fundamentals needed to start the following careers:

  • Marketing or brand manager
  • Product manager
  • Licensing manager
  • Retail/wholesale manager
  • Communication manager
  • Area manager
  • Buyer/merchandiser

Course components

  • Luxury: definition, environment and characteristics (intr. course)
  • Sociocultural analysis of luxury
  • Human resource management & business organization
  • Cross cultural management & organization
  • Marketing management
  • Brand management
  • Global integrated marketing communication
  • Research techniques in the luxury industry
  • Accounting, financial management and performance measurement
  • Pricing and retail in the luxury industry
  • Sales and customer relationship management
  • Legal issues
  • Supply chain strategy and network design
  • Manufacturing, distribution & operations
  • Product design and development
  • Innovation & trends
  • Beginner Italian or French language course

The teaching method is based on: lessons, case analyses, projects and presentations, group and individual work sessions, out-of-class assignments, finalized by a Project Work with a practical approach to a managerial issue relating to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include company visits such as: Baglietto and Sanlorenzo (yachts), Damiani, Van Cleef & Arpels, Chaumet (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), Ca’ del Bosco (wine & spirits), Fondazione Prada, Foundation Louis Vuitton and Gucci Museum (art and culture), etc.

คอร์สนี้อยู่ในคณะอะไร ?

Faculty of Economics

ตัวเลือกคอร์ส

เต็มเวลา (1 ปี)

ค่าเรียน
€11,000.00 (฿ 417,933) ต่อปี
เริ่มเรียน

ประมาณ กันยายน 2022

สถานที่

Universita Cattolica del Sacro Cuore

Largo A. Gemelli, 1,

MILAN,

Lombardy,

20123, Italy

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สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have completion of an undergraduate degree, obtained after a minimum of 3 years of study (180 ECTS). Program specific entry requirements: Applicants may have various backgrounds with a preference for students from Business Administration, Economics or Engineering studies. English Language Requirements: TOEFL iBT overall score of at least 80,or an Academic IELTS overall score of at least 6.0, or Successfully completed a degree program taught in the English language.

สำหรับนักเรียนนานาชาติ

General entry requirements:

  • Completion of at least an undergraduate degree, obtained after a minimum of 3 years of study (180 ECTS)
  • The undergraduate degree must be obtained before the start of the program
  • Università Cattolica will evaluate candidates’ academic and personal background and decide if they meet the specific conditions for admission to the chosen graduate program

Language proficiency

Applicants whose first language is not English will need to have either:

  • TOEFL iBT overall score of at least 80, or
  • Academic IELTS overall score of at least 6.0, or
  • Successfully completed a degree program taught in the English language
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