People have more and more leisure pursuits to choose from. As a result, Leisure and Tourism are increasing in complexity. That's why we offer an academic master’s programme which builds on the knowledge and expertise from different disciplines.
We are the first university of applied sciences in the Netherlands offering an academic master’s programme. In this programme we look at Leisure and Tourism from the perspective of urban studies, policy and innovation management. You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events.
The programme consists of two phases. The aim of the first phase is to provide context in the form of master’s courses. In the second phase you will work on providing your own content to the field in the form of your master’s thesis.
This programme covers 12 months and is made up of two main phases.
Our leisure time is a vital resource that can be used for creative and physical activity, building relationships, forging identities and developing skills. The experiences that fill our leisure time are provided by an industry which accounts for 6% of the workforce in the Netherlands. The phenomena of Leisure and Tourism are increasing in complexity and require an integrated and multidisciplinary approach. Courses of this academic master’s programme build on knowledge and expertise from various fields such as sociology, psychology, economics, management and marketing.
Research themes
You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events. The programme is divided into two phases. In the first phase you will take a number of business related courses like Understanding Leisure and Tourism, Attractions and Events, Imagineering as Strategic Design in Leisure Organisations and Experience Marketing in Leisure and Tourism. In the second phase you will work on your graduation. You will prepare for this in seminars together with other students, after which you will write your individual dissertation.
After your master
Completion of the Master of Science Leisure and Tourism Studies will offer you a range of career opportunities in leisure management, leisure policy, leisure research and leisure education.
For example:
Leisure Management:
Leisure Policy:
Leisure Research:
Leisure Education:
ประมาณ กันยายน 2025
Breda University of Applied Sciences
Mgr. Hopmansstraat 2,
BREDA,
Noord-Brabant,
4817 JS, Netherlands
For admission to this academic master programme an academic bachelor’s degree is required. In case you do not have a bachelor’s degree obtained in the Netherlands, our Admissions officer will evaluate if your bachelor’s degree can be considered a professional or an academic bachelor degree, compared to the Dutch educational system. The level of your research skills and theoretical background will be thoroughly evaluated, because an academic Master’s program needs a higher starting level than a professional bachelor diploma delivers.
Pre-master Leisure Studies
If you have a professional bachelor’s degree, you will first have to complete a pre-master’s track to prepare you for studying at an academic master’s level. After completion of this pre-master’s track, you will have direct access to the academic Master of Science Leisure and Tourism Studies.
You will also be required to demonstrate sufficient results of one of these tests:
