Specialise in Marketing for your Bachelor of Business at Massey
Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.
When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:
social media and digital marketing
marketing communication and advertising
marketing new products
omni-channel retail marketing
international marketing
customer intelligence.
We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.
You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.
The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.
Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.
Further study
Study options upon completion of this qualification could include the:
Master of Business Studies
PhD
A Bachelor of Business in Marketing is a good fit if you:
enjoy being creative and thinking outside the square
enjoy communicating with people and working in a team
have an interest in marketing.
1 May 2024
รายละเอียดเพิ่มเติม
เริ่มเรียน
15 กรกฎาคม 2024
Manawatu Campus
Massey University,
Tennent Drive,
Palmerston North,
Turitea,
4474, New Zealand
1 May 2024
รายละเอียดเพิ่มเติม
เริ่มเรียน
15 กรกฎาคม 2024
Auckland Campus
Massey University Auckland (East Precinct),
Albany Expressway (SH17),
AUCKLAND,
Albany,
6320, New Zealand
All students must meet university entrance requirements to be admitted to the University. To be admitted to an undergraduate qualification, you will need a minimum level of academic achievement from school, or another university or tertiary institution.
Specific requirements
There are no specific entry requirements for this qualification, outside of university admission regulations.
International English Language Requirements:
กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง