The Bachelor of Communication Studies is a three-year specialist degree that will give you expertise in strategic communication, combined with a general understanding of business.

Get the up-to-date industry skills you need to become a public relations or marketing specialist, and go on to an exciting career working in central or local government, private firms, PR/marketing agencies, or not-for-profit organisations.

This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems.

With the BCS degree, you’ll learn how to use the power of writing, speech and images to create engaging content that tells a powerful story about an organisation – through video, websites, social media, and so much more.

Gain the insights to design a communication campaign that can shape people’s beliefs and behaviour, address major social issues (eg. health, the environment), or attract new customers to buy a company's products and services.

Students majoring in Public Relations will develop the professional writing, interpersonal and leadership skills to work with both clients and journalists, and craft media releases that make news headlines. You'll know how to deliver effective communication strategies, build positive relationships with a diverse range of stakeholders, protect an organisation’s reputation from harm, and respond quickly to an emerging crisis.

Marketing majors will understand how to satisfy customers’ needs, build strong brands that stand out from the crowd, conduct market research, and design advertising that really works. You’ll also have the opportunity to build a commercial website and gain Google Analytics certification.

In first year, the core papers of the BCS will introduce you to the fundamentals of communication, marketing, business and management. In second year, the paper Communication Consulting will teach you how to conduct in-depth research such as surveys and interviews to clearly understand an organisation’s communication problems.

Then you’ll take more advanced papers focused on your specialist major subject/s, such as events management, crisis communication, professional speaking, media relations, digital marketing and branding, and much more.

Major subjects for this degree

Choose one of the following subjects as your 1st Major:

  • Marketing
  • Public Relations

You can opt to take a second major or 1-2 minors in almost any undergraduate subject offered at the University of Waikato

Practical industry experience

In the third year, all BCS students take a capstone paper on Communication Strategies. You’ll work in teams to deliver a communications/marketing strategy for a client organisation by applying all the theories and practices you’ve learnt in class.

You’ll also complete a work-integrated learning paper, which is a great opportunity to add practical PR or marketing experience to your CV by working on real projects for a host employer.

Career opportunities

  • Advertising account executive
  • Brand and campaign manager
  • Communications adviser
  • Community engagement manager
  • Content/web editor
  • Digital marketing specialist
  • Events manager
  • Marketing/sales manager
  • Press secretary
  • Product category manager
  • Public relations executive
  • Social media advisor
  • Sponsorship/fundraising manager
  • Writer/editor

คอร์สนี้อยู่ในคณะอะไร ?

Waikato Management School


เต็มเวลา (3 ปี)

NZ$29,380.00 (฿ 604,041) ต่อปี

นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง


ประมาณ May 2021



1 มีนาคม 2021


Hamilton Campus

Gate 1, Knighton Road,



3216, New Zealand



Applicants must meet NCEA University Entrance or its equivalent. English Language Requirements: IELTS (Academic) - 6.0 overall (no band less than 5.5); iBT (internet based) TOEFL - 80 with a score of 21 in writing; Pearson PTE Academic - Overall score of 50 with no PTE communicative skills below 42; Waikato Pathways - Successful completion of Level 7 with a B grade average in the Certificate of Attainment in Academic English (CAAE) programme. Applicants must achieve a minimum of 6 points taken from three subjects, achieving a minimum grade of C in at least one subject. Points calculated as follows: A = 5, B = 4, C = 3, D = 2, E = 1.  AS Level grades are not included.


Entry requirements vary from country to country.

You can apply if you have international academic qualification equivalent to NCEA University Entrance. All applications will be considered on a case-by-case basis. For more details, please visit university website.

Students must demonstrate proficiency in written and spoken English. The University's English language entry requirements are: IELTS (Academic) - 6.0 overall (no band less than 5.5); iBT (internet based) TOEFL - 80 with a score of 21 in writing; Pearson PTE Academic - Overall score of 50 with no PTE communicative skills below 42; Waikato Pathways - Successful completion of Level 7 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.

เช็คตารางสอบ IELTS ที่ศูนย์ IELTSใกล้บ้านคุณ

กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง



The University of Waikato เปิดสอนโปรแแกรม Pathway ในสาขานี้


มหาวิทยาลัยนี้ยอมรับโปรแกรม Pathway จาก
  • The University of Waikato Foundation Studies Programme


นักศึกษามากกว่า 90% มีความพึงพอใจอย่างสูงกับประสบการณ์การเรียนที่มหาวิทยาลัย Waikato

  • อันดับ 1 ของนิวซีแลนด์ในด้านผลกระทบและคุณภาพของการวิจัย
  • มีสิ่งอำนวยความสะดวกอันทันสมัยสำหรับนักศึกษา
  • มีสโมสรนักศึกษามากกว่า 60 ประเภทให้เลือกเข้าร่วมกิจกรรม
  • ตั้งอยู่ในนิวซีแลนด์ ประเทศที่สงบสันติที่สุดอันดับ 2 ของโลก