Bachelor of Communications (Top-up) (Journalism Communication and Marketing)

Curtin Singapore

Journalism Communication: The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Communication Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online.

Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. Youll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, youll learn how to expand a customer base and set an organisation on the path to growth and success.

This course can help you become a:

Market Researcher
Journalist
Advertising Account Executive
Copywriter
Media Liaison Officer
Communications Officer
Online Writer
Web Communications Consultant
Online Marketer
Digital Content Creator
Marketing Officer

• Journalism and Marketing
• Journalism and Web Media
• Web Media and Marketing