This programme prepares students for the demands of senior management and allows a measure of specialization in a combination of two fields of study; Hotel and Events. The curriculum focuses on the strategic business development of organizations in these two fields and the Dissertation allows self-study and for students to further specialize. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
Core units: 50 credits
Continuous Professional Development Credits: 10
Applied Research Credits: 10
Global Marketing Management Credits: 20
Digital and Social Media Management Credits: 10
Pathway Units: 70 Credits
Hospitality Leadership and Innovation Credits: 20
Events Management Credits: 20
Pathway Dissertation Credits: 30
Award
ประมาณ พฤษภาคม, สิงหาคม, พฤศจิกายน 2024
IMI International Management Institute
Seeacherweg 1,
KASTANIENBAUM,
Luzern,
6047, Switzerland
IMI Higher Diploma or equivalent
Six months work/internship experience
English proficiency: 5.5 IELTS or equivalent