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Learn to leverage online marketing tools and plan and deliver outstanding campaigns. With access to our state-of-the-art augmented and virtual reality facilities, this course gives you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers.Learn to plan and execute engaging multi-channel campaigns across the likes of search engines, social media and email to catch customers where they spend their time: on the internet. This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns. Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway.This course is designed to prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media. The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy. Key study topics include:- Digital marketing basics- Marketing data analysis- Web design and development- Internet of Things (IoT) and digital creation- Social media marketing

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Higher Education

ตัวเลือกคอร์ส

เต็มเวลา (3 ปี)

ค่าเรียน
£16,500.00 (฿ 719,423) ต่อปี
ค่าธรรมเนียมปกติ
เริ่มเรียน

กันยายน 2021

สถานที่

Main Site

6 Penrose Way,

London,

Greenwich,

SE10 0EW, England

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Successful completion of one year of undergraduate degree with a GPA of at least 3.0. Your previous college credits earned will be evaluated by our academics to ensure they are equivalent to the first year of study at Ravensbourne.

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