The BA (Hons) Fashion Marketing (Styling) with Integrated Foundation includes one year of studies at the foundation level and is designed for those who do not meet the requirements for direct entry to the degree programme.The BA (Hons) Fashion Marketing (Styling) pathway will enable you to enhance your knowledge and specialise major projects toward styling. The core modules that you undertake will also reflect your learning toward this particular pathway, such as fashion film and fashion publishing & media relations.You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.You will work on practical projects including:Fashion showsEventsPhotoshootsYou will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.

Fashion and Design