International Marketing and Branding MSc: This option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Careers:
Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.
Our International Marketing graduates have recently gone on to work in areas including:
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
กันยายน 2024, มกราคม 2025
Dundee City Campus
University of Dundee,
Dundee,
DD1 4HN, Scotland
กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง
มหาวิทยาลัย Dundee ได้รับการยกย่องในฐานะมหาวิทยาลัยอันดับหนึ่งของประเทศสก๊อตแลนด์ (Herald Higher Education Awards 2023)