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Overview

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research in marketing.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas of marketing including global marketing, export marketing, marketing research, marketing communications including advertising and public relations, marketing consultancy, services marketing, social media marketing, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

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Leeds University Business School

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เริ่มเรียน

กันยายน 2020

สถานที่

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, England

ข้อกำหนดในการสมัคร

สำหรับนักเรียนไทย

For Postgraduate qualification, students need to have 4 - 6 year degrees: for courses requiring 2.1, students need to have a GPA of 3.0; for courses requiring 2.2 students need to have a GPA of 2.5. However, applications from students with equivalent qualifications are also accepted. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

สำหรับนักเรียนนานาชาติ

Students need a bachelor degree with a 2:1 (hons) in any subject. The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing. We accept a range of international equivalent qualifications. Students must have an IELTS overall score of 6.5 with no less than 6.0 in each component skill. TOEFL (Test of English as a Foreign Language) of 92 with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing. Pearson (Academic) of 64 overall with no less than 60 in any component. Cambridge Advanced English (CAE) of 176 overall with no less than 169 in any component. Trinity College Integrated Skills in English a Pass in ISE II or above (if taken in the UK).

เชคตารางสอบไอเอลที่ศูนย์ IELTS ใกล้บ้านคุณ

กรุณาเชคระดับไอเอลของคอร์สที่คุณต้องการสมัครให้ถูกต้อง

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เกี่ยวกับมหาวิทยาลัยนี้

มหาวิทยาลัยได้คะแนนความพึงพอใจในระดับสูง - อันดับ 3 ในสหราชอาณาจักร (การสำรวจประสบการณ์นักศึกษาโดย Times Higher Education)

  • อยู่ในระดับท็อป 100 ในการจัดอันดับมหาวิทยาลัยโลก 2019 โดย QS
  • อันดับที่ 11 ในคู่มือแนะาลัยของสหราชอาณาจักร 2020 ของ Guardian
  • หนึ่งในมหาวิทยาลัยวิทยาเขตเดี่ยวที่ใหญ่ที่สุดในสหราชอาณาจักร
  • วิทยาเขตที่มีความหลากหลายด้วยนักศึกษานานาชาติมากกว่า 9,000 คน