Overview

Are you passionate about Marketing and entertainment and believe you could turn a great story into a box office success?

The global entertainment business is transforming at a rapid rate and this unique, practical MA course is designed to fully immerse students on how to sell, market, distribute, retail and exhibit films, television and games in the digital age.

Our students get the opportunity to work with leading industry partners to gain both specialist knowledge, insights and hands-on work experience, as well as developing a strong network of contacts that will prove invaluable throughout their careers. They will have company visits and work placements at top entertainment companies, mentoring from established professionals, and attend major film television and games festivals including the Berlin Film Festival and EGX, the UK’s biggest games event.

What you will study

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets and the commercial side of each.

By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector. Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film, television show or computer game.

At the heart of the course are two six-week work placements at major entertainment businesses, field trips to film, television and games festivals, alongside professionally led seminars from executives at some of the world’s most prestigious companies.