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Associate Degree in Marketing Online Program Overview

What makes one sneaker brand stand out in a sea of sneaker brands? How does a fast-food chain rise from underdog to top dog? How does a razor invented in 1904 keep its edge?

In today’s competitive marketplace, the answer is often marketing. From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, and gets them to take action.

Learn the fundamentals of marketing while preparing yourself for a variety of entry-level positions with SNHU’s Associate of Science in Marketing. You’ll develop critical-thinking skills that tap the left and right sides of your brain, enhancing your creativity and strategic thinking. You'll also gain a strong foundation in an essential aspect of business that can open doors to many opportunities. Our marketing associate degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and offers a broad perspective on the business landscape at large.

Virginia Hendricksen ’18 chose marketing because it allowed her to “stay true to my interest in human nature.” She also liked that it added, “a business perspective that would equip me for any business job.”

Want to start or advance your career in marketing but need a college education to get there? The associate degree in marketing is a perfect steppingstone. Already have some college experience? Since SNHU accepts up to 45 credits, transfer students could satisfy 3/4 of the program’s 60-credit requirements, saving time and money.

Learn how to:

  • Use primary and secondary data to position a product in the market
  • Develop strategies that incorporate a mix of marketing channels
  • Develop marketing plans that align with a company’s mission and goals
  • Explain the legal and ethical principles involved in marketing activities
  • Explain the role of accounting and economics in marketing
  • Use effective written and oral communication skills

Once you’ve completed your program, you can take the next step without the hassle or expense of applying to another school. SNHU offers online bachelor's, master's and MBAs in marketing. The associate in marketing aligns seamlessly with our bachelor's in marketing degree online.

Career Outlook

Earning an associate degree online, or on campus, could make a significant financial impact on your life. According to data from the U.S. Bureau of Labor Statistics, associate degree holders earn higher median weekly salaries than those with only partial college credit or less.2 In 2018, the BLS reported median annual earnings of $37,960 for high school graduates. Associate degree holders made median annual wages of $44,824 - an 18% jump in salary.

Marketing is a dynamic career choice with plenty of potential. For entry-level job candidates with an associate degree in marketing, the field offers growing opportunity in several areas, including:

  • Advertising
  • Digital marketing
  • Marketing analytics
  • Market research
  • Promotions
  • Sales
  • Social media marketing

In the digital age, marketing runs the gamut from search engine marketing to social media marketing, TV commercials to YouTube videos, personalized journeys to performance-driven marketing. Thanks to the information collected via digital channels, marketing is more data-driven than ever.

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Southern New Hampshire University

ตัวเลือกคอร์ส

ออนไลน์/การศึกษาทางไกล (60 ชั่วโมงเรียน)

ค่าเรียน
US$9,600.00 (฿ 349,053) ต่อปี
USD $960 per course fee; USD $320 per credit hour fee
เริ่มเรียน

ประมาณ สิงหาคม 2024

ข้อกำหนดในการสมัคร

สำหรับนักเรียนนานาชาติ

Students must have the equivalent of a US High School Diploma with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Students with a cumulative GPA of 2.0 - 2.49 may be eligible for provisional admission.

Students wishing to enter directly into an Undergraduate or Graduate academic program must provide evidence of English proficiency by one of the following options: TOEFL: 71; IELTS: 6.0 (sub scores: ? 5.5); PTE: 54; ELS: 112; EF: C1; ILSC: A2; Michigan: 85; ASC English: Completion of Level 6; FLS: Completion of Level 15.

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