Bachelor of Business Administration in General Business Lamar University

You may be interested in the Bachelor of Business Administration Degree in General Business at Lamar University if you are a hard worker, a natural leader on whom others can depend, and are empathetic, cooperative and creative. You will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.

The Lamar University Bachelor of Business Administration Degree in General Business, available as a residential or fully-online degree program, provides you an opportunity to study the fundamentals of a business enterprise. It enables you to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so you can explore various career paths. The online degree program is designed to help you develop an understanding of the roles of ethics and public policy in business.

Career Paths

This BBA General Business program allows for a wide variety of careers including customer service coordination, human resources management, retail management, sales and marketing and entrepreneurship - and you can complete the program on-campus or from the comfort of your office at home.

Career Areas

• Advertising and Promotion
• Management
• Sales
• Marketing
• Entrepreneurship
• Retail

• Entrepreneurship
• Advertising
• Industrial Engineering Concentration
Retail Merchandising
Construction Management Concentration