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The Advertising & Marketing Communications bachelor’s degree program provides students with a wide range of knowledge and practical skills related to the development and execution of integrated marketing communication plans, which embrace the promotional elements of strategic and creative advertising, media, branding, public relations, sales promotion, and digital and search engine marketing. A hallmark of the program is the team approach to learning taught in a highly creative environment whereby students work in groups for real-world clients similar to an advertising or marketing agency.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the advertising industry.
  • Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required by the advertising industry.
  • Use decision-support tools to resolve contemporary business issues using ethical business practices.
  • Analyze research and apply critical thinking to identify and recommend appropriate communications-based solutions for client/brand challenges that include traditional, digital and social executions.
  • Develop branding and creative strategies for fully integrated campaigns that align with marketing and communications objectives for local, national and global brands.

Students create advertising strategies, plan and buy media, write publicity and cause-related materials, develop research strategies, develop digital and social media strategies and viral advertising programs, and produce concepts for print, broadcast and online advertisements. Students have the opportunity to hone these skills while participating in a term-long internship at a wide variety of employers. This is a semester long, 6–12 credit experience at a university-approved internship site.

The Advertising and Marketing Communications program offers two specializations (15 credits) at the Providence Campus that enhance and strengthen the qualifications of graduates interested in Digital Marketing & Analytics and Creative Advertising. These are intended to give students opportunities to develop expertise in a functional area that complements their major. Real-world applications are embedded in both specializations.

The Digital Marketing and Analytics specialization affords students who are either Marketing or Advertising & Marketing Communications majors the opportunity to gain additional knowledge and skills in the expanding digital marketing and research analytics industry. Students can pursue careers in digital media planning, digital analytics, database management, research management, search engine marketing and content marketing.

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College of Business

ตัวเลือกคอร์ส

เต็มเวลา (4 ปี)

ค่าเรียน
US$34,376.00 (฿ 1,069,351) ต่อปี
New International Student Services Fee: USD $1,200 per academic year or USD $600 per semester
เริ่มเรียน

30 สิงหาคม 2021, 10 มกราคม 2022

สถานที่

College of Business

8 Abbott Park Place,

PROVIDENCE,

Rhode Island,

02903, United States

ออนไลน์/การศึกษาทางไกล (4 ปี)

ค่าเรียน
USD $495/1.0 semester credit course (USD $1,485 per 3.0 credit course)
เริ่มเรียน

30 สิงหาคม 2021, 10 มกราคม 2022

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have completion of official secondary school transcript.

สำหรับนักเรียนนานาชาติ

Applicants must have High school transcripts.

Fall Semester Deadlines: Early Action Timeline - November 1; Regular Timeline - July 4. Students are encouraged to complete the application process as soon as possible before the Spring semester start, preferably 30 days prior.

English Proficiency Requirements

  • IELTS (International English Language Testing System, Cambridge) - 6.0
  • TOEFL iBT (Test of English as Foreign Language, Internet, ETS) - 75
  • PTE Academic (Pearson Test of English) - 50
  • TOEFL PBT (Paper-based - discontinued) – 535

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