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Both an art and a science, the study of marketing will introduce you to all the major marketing trends, techniques and studies you will use to develop, price, promote, distribute and sell products and services. Our curriculum is designed to provide you with a strong background in marketing and business to prepare you for the wide variety of marketing careers available in brand management, small business marketing, selling and sales management, and business-to-business marketing.

The Bachelor of Science in Marketing program at Felician University combines specialty consumer and marketing courses with core business courses, providing its graduates with a thorough knowledge of marketing as well as core business competencies in:

  • Critical Reasoning
  • Effective Communication
  • Ethical Decision Making
  • Personal Accountability
  • Quantitative Reasoning
  • Teamwork

Points of Interest

Solve complex issues in marketing using the case approach – learn from “real world” situations as you develop your knowledge and skills in this field.

Work on case studies individually and in teams, making class presentations and completing written assignments to strengthen your communication skills.

Take advantage of Felician’s location in the greater New York City area – marketing majors are within minutes of various internship opportunities in the marketing realm of many business organizations.

Build a portfolio demonstrating mastery of the core competencies and present your portfolio during the capstone course.

Career Opportunities

There are many different career options available for marketing graduates. Below is a sample of the types of positions available:

  • Product Marketing
  • Field Service Director
  • Brand Manager
  • Promotions Manager
  • Forecast Analyst /Demand Planner
  • Marketing Analyst
  • Project Manager
  • Account Manager
  • Advertising/Public Relations
  • Advertising Account Specialist
  • Public Relations Specialist
  • Media Buyer
  • Coordinator Communications
  • Marketing Communications Assistant
  • Events and Promotion Coordinator
  • Strategy Planner

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School of Business

ตัวเลือกคอร์ส

เต็มเวลา (4 ปี)

ค่าเรียน
US$35,000.00 (฿ 1,089,165) ต่อปี
เริ่มเรียน

ประมาณ มกราคม 2021

สถานที่

Felician University

One Felician Way,

RUTHERFORD,

New Jersey,

07070, United States

ข้อกำหนดในการสมัคร

สำหรับนักเรียนสหรัฐอเมริกา

Applicants must have completed high school

สำหรับนักเรียนนานาชาติ

Students must meet at least one of the following

Applicants must have completed high school

TOEFL IBT: 65

IELTS score: 6.0

PTE English: 48

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