Marketing involves creating and exchanging valuable information to fulfill human and social needs. The field of marketing delves into the methods of generating, communicating, and providing value while also overseeing customer relationships in a manner that advantages both the organization and its stakeholders. Key areas of focus within marketing include marketing theory, strategic marketing, consumer behavior, research techniques, and measurement/research design.
Program Overview
To excel in the Area of Marketing, students must possess scholarly competence and actively contribute to the advancement of the marketing field through research efforts. This implies a broad knowledge of the subject and its literature, as well as a detailed understanding of current research in a specific sub-area of marketing. Students will complete both core marketing courses and specialized courses, which can be tailored to meet individual objectives and interests with the guidance of a faculty advisor.
Content-area concentration
With the consent of their faculty advisors, students can choose a content-area concentration that matches their interests and career aspirations, such as getting hired, promoted or tenured. Typical concentrations include marketing strategy and consumer behavior. Marketing seminar courses will touch each of these content areas depending on the particular specializations of each faculty member teaching the course.
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
ประมาณ มกราคม 2025
Rawls College of Business
703 Flint Avenue,
LUBBOCK,
Texas,
79409, United States
The applicant must have earned a bachelor’s degree from a regionally accredited institution in the United States or its equivalent from a foreign institution.
Test of English as a Foreign Language (TOEFL) - The minimum TOEFL score required is 79.
International English Language Testing Service (IELTS) - The minimum IELTS required score is an overall band score of 6.5 on the Academic version.
Pearson Test of English Academic (PTE Academic) - The minimum required PTE Academic score is 60.
Cambridge C2 Proficiency Test (Cambridge CPE) - The minimum required Cambridge CPE grade is a score of 180 or above.
Cambridge C1 Advanced Proficiency Test (Cambridge CAE) - The minimum required Cambridge CAE grade is a score of 175 or above.
Recommended deadlines for international students are as follows:
January 15 for Fall and Summer semesters
July 15 for Spring semesters
กรุณาเช็คระดับ IELTSของคอร์ส ที่คุณต้องการสมัครให้ถูกต้อง
TTU เป็นสถาบันการศึกษาระดับ Carnegie Tier One ด้วยประสบการณ์ด้านวิชาการอันดีเยี่ยม, โอกาสการวิจัยมากมายและชุมชนที่สนับสนุนการเรียน