Bachelor of Business (Digital Marketing)

Academies Australasia Polytechnic Pty Limited

The Bachelor of Business (Digital Marketing) combines business fundamentals with specialised digital marketing knowledge to prepare students for the modern business environment. The program develops skills in planning, implementing and managing data-driven digital marketing campaigns while building expertise in consumer behaviour, business economics, digital communication, problem solving, negotiation, teamwork and organisational analysis. Students also gain practical knowledge of current digital marketing practices and are prepared for relevant industry certifications and a range of roles across private and public sector organisations.