Graduate Diploma of Business (Digital Marketing)

The University of Southern Queensland (UniSQ)

Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics. Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry. Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change. Explore topics such a consumer behaviour and marketing strategy development, marketing tools and technologies, and learn to how to use analytics to inform marketing tactics.As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.

School of Business

110844G