Master of Management and Master of Applied Marketing

Monash University

Marketing has the power to make a positive difference to society – so long as there are progressive leaders at the helm to drive meaningful, sustainable change. This double degree will challenge both your marketing expertise and your management capabilities – so that you’re ideally-equipped to provide that leadership. Through the two-year program, you’ll build on your experience as a marketing professional (or marketing student) in innovative and exciting ways. With the latest theoretical ideas, insights and research as a foundation, you’ll apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape. Start of expanded content By exploring what it means to be a socially responsible and strategically-minded leader, you’ll be in an ideal position to influence organisational change through your marketing expertise. Using strategic, creative and quantitative skills to deliver business success well beyond the traditional, economic sense. Focusing on some of the most significant challenges businesses and their leaders are currently facing, you’ll complement your marketing experience with a stronger sense of what it means to be an inspiring and effective manager in contemporary business. With the United Nations’ Sustainable Development Goals forming a vital part of this program’s DNA, you’ll finish the two-year double degree as a marketing leader who understands what it means to contribute sustainably to the circular economy – and how marketing and management can make a positive difference for people all around the world.

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