Post-Graduate Certificate in Digital and Content Marketing

York University

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results. In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. This program will allow you to:Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer researchDevelop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising

School of Continuing Studies