Master's Degree in Branding and Visual Communication

LCI Barcelona

Embark on this journey through the multidisciplinary world of branding and gain insight into each phase of the brand management, creation and communication process-from strategic definition to activation in the user experience, through the immersion, definition, expression and activation of a brand.

This Master's in Branding and Visual Communication will teach you how to build brands that establish a one-on-one relationship with their users strategically. We will approach brand creation and management as a cross-functional process capable of orchestrating omnichannel contact and engaging the audience by offering them a unique experience.

Who is it for?

This master's program is aimed at graduates and professionals in Design, Marketing, Advertising, or related Communication disciplines, who want to specialize in brand creation and design, whether in its strategic definition, its graphic realization through design, or its activation through communication.

Learning Outcomes:

Understand all phases of the process of managing, creating, and communicating a brand.

Specialize in branding from different areas of management, graphic design, and visual communication.

Be able to create brands that stand out from the rest and generate value.

Gain practical experience through industry internships.

Profile:

The branding professional must possess a unique combination of skills, including:

Strategic mindset: Understand the industry and competitors to identify development opportunities.

Visual creativity: Convey meaning through design tools.

User connection: Develop actions that create a solid interaction with the brand.

Resilience: Adapt to changes in a dynamic and competitive industry.

Diploma & Accreditation:

Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.

This course is offered as a full‑time evening program.