Master's Degree in Fashion Marketing, Communication and Event Planning

LCI Barcelona

Create fluid brand experiences (on and offline) for the fashion industry, learn to communicate creatively, and develop original, valuable transmedia stories and content. The Master in Fashion Marketing, Communication, and Event Planning fosters a strategic framework for creative thinking and comprehensive brand management.

The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.

Who is it for?

Marketing and communications professionals wanting to direct their career towards the fashion sector.

Design professionals needing to expand their knowledge in the field of marketing and communication.

Other professionals or students for whom the world of communication and fashion is stimulating and who wish to broaden their knowledge in this field.

Learning Outcomes:

Learn to design seamless brand experiences (online and offline)

Be capable of creatively communicating by generating transmedia stories and value content

Learn to organize, plan, and produce fashion shows, showrooms, product launches, etc.

Gain practical experience through industry internships.

Profile:

As a professional in this field, you must possess a unique combination of skills, including:

Holistic vision: Possess comprehensive knowledge of fashion branding, marketing, and communication.

Analytical ability: Assess the production viability of projects based on different criteria.

Technical proficiency: Efficiently use new media, tools, and creative languages.

Resilience: Adapt to changes in a dynamic industry.

Diploma & Accreditation:

Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.

This course is offered as a full‑time evening program.