Business Management with Digital Marketing (Top-up) - BSc

University of Bedfordshire

This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible innovation underpins modern business management alongside gaining an in-depth knowledge of digital technologies, global marketing, and the impact of marketing communications on a given industry or product.**Facilities and specialist equipment*** New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills* Our London Stock Exchange Group trading room (LSEG), reacting to live ‘stock-market’ data* Software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice* Access to Sage, LSEG data platform, the econometrics software STATA and specialist marketing analytics software **Your student experience**This course is **practice focused and industry relevant** across a variety of organisational, cultural and social settings.Actively engage in working with your peers and tutor in a face-to-face environment on **real-life projects, case studies, and simulations**.Develop your **skills in research, analysis and problem solving** as well as in sourcing, analysing, evaluating and applying information to a range of complex situations.Benefit from **regular engagement with industry and authentic assessment opportunities**, dealing with real-world problems and issues.Access **virtual simulation games** that allow you to participate in running a business and experience collaborative working.Learn from research-driven **academics actively involved in consultancy work** including with the University’s Innovations Bridges project supporting local SMEs.Attend **regular masterclasses** from industry experts, learning from their experience and keeping at the leading edge of your field.Extend your learning through **field trips** to see business management and marketing in action.

Department of Strategy and Management