Digital Marketing and Law - BA (Hons)

Liverpool Hope University

**Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.****Law**Law shapes our society and influences every aspect of our lives. It defines our obligations and legal requirements, serves to regulate and define relationships and provides a means of redress when problems arise. This degree gives you a theoretical and philosophical grounding in Law, as well as the ability to engage in its practical study and application.To succeed in Law, you will need to be able to think logically, enjoy solving problems, have a good eye for detail, be able to argue your point, and test the views and opinions of others. The law we explore together is intellectually stimulating and rewarding, and a natural choice for those who are actively curious about current affairs, rules, principles, society, morality, ethics, the role of the state and value of the individual.**Digital Marketing**Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Combined Programmes