Digital Marketing - BA (Hons)

University of Portsmouth

Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.

You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.

Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.

You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.

If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.

You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.

Course highlights
Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree
Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
Work with real clients on live briefs as part of your assessments and in our marketing consultancy module
Apply your learning and increase your employability with a paid placement year
Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner