Digital Marketing MSc (Sandwich Mode)

Oxford Brookes University

Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to use these marketing opportunities and learn how ideas can drive growth for businesses and make a positive contribution to society and globally.

Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.

Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.