Digital Marketing MSc

Newcastle University

Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape.Marketing is the practice of identifying and satisfying customer needs. It has been transformed through:digitalisationelectronic devices such as computersthe widespread availability of the internetThe demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap.The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on:strategic and tactical digital marketing in the modern business environmenthow research-led digital marketing informs business decisionshow effective digital marketing responses are scoped, planned, and developedThe programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. Its practical elements will prepare you for the modern business environment.

Newcastle University Business School