Graphic Design - BA (Hons)

The University of Edinburgh

Graphic design at Edinburgh involves:* balancing project guidelines with personal expression* the interchange of traditional and contemporary technologies**Our approach**Graphic design must:* challenge the status quo* cross boundaries* think backwards from the future* develop powerful and novel solutionsDesigners should be:* observant* culturally, ethically and historically aware* open* understanding* receptiveAt Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business.Through intense, sustained involvement with the design process, we support you in producing a design that is:* innovative* emotive* enduring* aestheticWe aim to produce skilled, confident and emotive designers equipped for contemporary graphic design demands.**Programme benefits*** You will be encouraged to develop your own individual style and voice. We don’t subscribe to or enforce a house style.* You will gain intensive work experience stimulated by the real-life dynamics of agency practice and will be mentored by industry professionals.* You will take part in a series of live projects which include collaborations with many influential clients.* In your final year, you will have the chance to incorporate your design strengths into a showcase presentation of your work in the Graduate Show.* Our staff are practising designers, artists and researchers who share their experience in a hands-on and supportive environment.

Edinburgh College of Art