MSc Digital Marketing and Data Analytics

University of Suffolk

The MSc in Digital Marketing and Data Analytics is designed to prepare you for success in a rapidly evolving and technology-driven marketing landscape.

The programme develops advanced knowledge across digital strategy, analytics, content creation, and customer insight, while strengthening your critical thinking and problem-solving skills. You will build practical expertise in data analytics, social media management, content production and digital marketing tech stacks, alongside a strong understanding of ethical, sustainable and values-led practice. By combining theory with hands-on learning, the course equips you with the creative, analytical and technical capabilities needed for future-focused digital marketing roles across a wide range of industries.

The digital marketing sector continues to grow at pace. UK digital ad spend has surpassed £15.7 billion (IAB UK, 2022), while globally the digital advertising and marketing market is projected to reach $786.2 billion by 2026, highlighting the scale of opportunity for skilled professionals. With 73% of UK businesses identifying data-driven marketing as essential to their success, and digital marketing ranked among the top 10 most in-demand skills (LinkedIn, 2023), employers are increasingly seeking graduates who can work confidently with analytics, automation, attribution modelling and AI. A CIM survey also found that 70% of UK marketing leaders report a shortage of digital skills in their teams. This programme has been designed to help close that gap by providing the applied skills, technical understanding and industry insight required to excel.