Bachelor of Arts in Sports Communication - Sports Promotion and Publicity

DePaul University

The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media. The Bachelor of Arts degree in Sports Communication prepares graduates for careers that merge foundational communication skills with expertise in areas such as sports sales and marketing, public/community/media relations, media production in digital graphics, video editing, and social media analytics and management.