Bachelor of Business - Major in Marketing and Digital Communications (Melbourne)

Melbourne Institute of Technology (MIT)

Digital marketers help businesses to connect with customers online, use data to create targeted campaigns and stay ahead of marketing trends. It’s a growing field with thousands of exciting jobs on offer every day. A Bachelor of Business, major in Marketing and Digital Communications gives you essential business knowledge and an understanding of how digital marketing fits into the bigger picture. Data is the rocket fuel for marketing modern businesses. Marketing and Digital Communications gives you the knowledge to decode the data and create the content your audience wants. Learn how to leverage email, social media, websites and search engines to reach customers. With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi. Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Marketing and Digital Communications, Business Analytics, Management or Accounting. When you study a Bachelor of Business, major in Marketing and Digital Communications, you open the door to a thriving industry. As businesses increasingly go online, digital marketing and communications are essential to product innovation as well as communicating with target audiences.

School of Business

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