Bachelor of Business majoring in Marketing and Design

Adelaide University

Build a career in the fast-paced marketing sector with practical skills in digital and print design. Our Bachelor of Business majoring in Marketing and Design is grounded in practical research – you'll master useful advanced marketing techniques. Develop leading-edge marketing knowledge alongside practical, hands-on design skills. Build knowledge across essential disciplines of business including accounting, economics and entrepreneurship. Gain the power skills sought after by employers and graduate ready to work collaboratively with graphic designers to create high quality marketing materials. Our degree is developed in collaboration with world-class academics and industry leaders. You’ll develop practical, hands-on design skills and gain foundational knowledge in design and evidence-based marketing. Develop an in-depth understanding of marketing principles, consumer insights and brand development, complemented by design knowledge across digital and traditional platforms. Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. Study identity, diversity, equity, and inclusion to develop cross-cultural skills and understand bias and power dynamics.

115682B