Bachelor of Business (Marketing)

The University of Southern Queensland (UniSQ)

Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities. Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year. In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

School of Business

092182E