Bachelor of Communication (Digital Advertising)

Queensland University of Technology

Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combines creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.This course is taught by lecturers working in industry, at the forefront of research into digital advertising. You’ll lean on the expertise of those in the field, and work on real-world cases and clients through your coursework. You’ll even have the opportunity to take your studies out into the world. With the options of international study and work integrated learning, your education can be put well into practice before you’ve graduated.

Faculty of Creative Industries, Education and Social Justice

096577J