Bachelor of Communication in Strategic Communication

Murdoch University Dubai

The Bachelor of Strategic Communication equips students with the knowledge and practical skills required for professional communication in the digital age. Throughout the program, students work with real clients on real campaigns while developing expertise in content creation, social media management, public relations, and communication strategy. The course combines digital and traditional communication practices, enabling students to apply their skills across digital communication, creative production, and news media. In the final year, students collaborate with a real client to develop and deliver communication strategies, applying their knowledge in research, planning, design, client management, and program evaluation.